(5 ECTS Bachelor/Master)
We will take your (fictional) business idea and transform it into a compelling and marketable business concept, ensuring its economic viability. Throughout this process, we will delve into the essence of entrepreneurial spirit. Key components will include the following: value proposition, entrepreneurial skills, market analysis, marketing mix, organisation strategy, milestones, SWOT, calculating turnover, liquidity needs and profitability.
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