General discription

We will take your (fictional) business idea and transform it into a compelling and marketable business concept, ensuring its economic viability. Throughout this process, we will delve into the essence of entrepreneurial spirit. Key components will include the following: value proposition, entrepreneurial skills, market analysis, marketing mix, organisation strategy, milestones, SWOT, calculating turnover, liquidity needs and profitability.


FLEX 13: Business Development WS24/25

We will take your (fictional) business idea and transform it into a compelling and marketable business concept, ensuring its economic viability. Throughout this process, we will delve into the essence of entrepreneurial spirit. Key components will include the following: value proposition, entrepreneurial skills, market analysis, marketing mix, organization strategy, milestones, SWOT, calculating turnover, liquidity needs and profitability.

Enrolment code: FLEX13WS

Start 8th october 2024 | 14-days | 2–6 pm | online Zoom
Exam: Portfolio exam (homework/business plan, partial presentations that build on each other)
Semester: WiSe 2024/25